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Market Research

How Market Research Benefits the Manufacturing Industry

Market research is a huge investment in both time and money, but it comes with a high return on investment if done correctly. The main advantage of research is that it provides executives with valuable information that allows them to make better, more profitable decisions. It has become essential to all areas of business, from...

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business connectivity

Tips for Marketing Businesses That Are on the Go

You’ve already gotten your brick-and-mortar locations up and running. You know how important it is to participate in cost-effective marketing for your business, but now you want to take your business on the go. From artists to authors, to dog walkers, to pet sitters, many businesses are constantly on the go, which means they are...

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Making Your Online Marketing More Cost-Effective

When taking a closer look at your business’s finances, return on investment becomes the crucial criteria for a successful decision. How can you make sure that you’re effectively getting a return on the money and time you put in? The answer? Finding the most cost-effective solution. The solution varies between situations and processes. But with...