Marketing guru Seth Godin put it right by saying “Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories — stories that resonate and spread“. 

In a world where people are willing to lie and cheat to earn a few bucks, you could make a huge difference by helping those who seek to do things right. If you want to pursue a career in digital marketing, this post is for you. Here are 5 qualities every digital marketer should have:  

1) Excellent communication skills

As a digital marketer, your primary task is to promote your client’s products or services online. To do this successfully, you must be good at producing videos called talking heads, chatting with potential customers on social media, and convincing your audience to take action. And you never know, if you portray excellence in communication, you could get hired by a tech giant like Google, Adobe, Microsoft, or Sapient.

2) Willingness to take initiative

The ability to take initiative is key in the world of digital marketing. Most often, the person who acts first wins the race. There is a certain risk associated with taking initiative but it is a cost, successful digital marketers are ready to bear. Furthermore, leading should be more habitual than something you force yourself to do. o. 

3) Can adapt to changes in technology

Successful people are always ready for the next big thing in their field. They are not afraid to let go of the old strategies or methodologies that once made them rich. Technology is evolving every week., so to stay ahead of the game, make sure you are consuming materials that let you in on everything that’s happening in the world of digital marketing.

4) Life-long learner

Just like the best people in digital marketing can adapt to changing technology, they are also married to the idea of lifetime learning. They never stop asking questions. Particularly, the ones who work in fields like Search Engine Optimization (SEO), Influencer Marketing, Content Marketing, Social Media Marketing, etc.

5) Be a team player


Although a lot of digital marketers prefer to work solo as freelancers they still need to work together with their clients, customers, and other freelancers. Generally, a digital marketeer works with content writers, web developers, mobile app developers, sales executives as well s many other people. Not being able to trust or understand others can be a major detriment to the career of a digital marketer. 


There will always be people that are going to struggle with making it in the digital marketing industry. With rising competition in this field, it is key to incorporate innovative and new ideas into your work. Digital marketers who are willing to change and adapt will be the ones to grow in the next few years.

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