You’ve already gotten your brick and mortar locations up and running. You already know how important it is to participate in cost-effective marketing for your business, but now you want to take your business on the go. From artists to authors and from dog walkers to pet sitters, these businesses are constantly on the go, which means they are mobile the majority of the time.
What many brick and mortar business owners don’t realize is that marketing for businesses that are on the go tends to be a little bit different. If you’re taking your business out of the store and into the streets and cyberspace instead, read on below for a few tips to help you with your marketing efforts.
Have All the Apps
As a business on the go, more often than not, you’re not going to be tied to a desk or a computer. Having all of the relevant apps and services, such as a phone scanner app and screen capture app can make all the difference in how and where you market your business. Besides that, you need to be able to send documents back to the office when you’re in the field as well.
Identify as a Service-Area Business
The first thing you want to do is identify this area of your business as a service-area business, making sure that everyone knows your services and goods are available online and are mobile. In other words, if you’re going to be a business on the go, embrace it and market it that way.
Build a Website
Having an easy to navigate and up-to-date website is the key to marketing your business on the go. You need to make it easy for customers to find your goods and services. You should also build a website that will cater to them while they are on their phones or they will go somewhere else to shop. If you don’t know much about website design, there are plenty of companies out there that specialize in just that and will make your business website look amazing.
Social Media Still Matters
No, having a mobile business doesn’t mean that you don’t have to market on social media. It does mean that you should make your business prominent and put it out there on every social media site available. A few of the most important and upcoming are listed below.
There are other up and coming (aka lesser-known) social media sites out there, so keep an eye out for them and start marketing as soon as you know which ones are going to stick around. The more social media sites you’re on, the more likely it is that the word of your business will spread and the more money you will make, and that’s what it’s all about, isn’t it?
Don’t Forget Traditional Marketing
While social media, websites, and apps are a good idea, it’s important not to forget the effectiveness of traditional marketing. From email campaigns to PPC campaigns and from blogging to word of mouth, digital and old-fashioned marketing are both still effective at gaining you business.
The bottom line is, if you want your mobile business to succeed, you’re going to have to market it just as you have any brick and mortar businesses you also run. The difference is that it needs to be marketed for people who are also on the go as opposed to staying in one place like a brick and mortar business does. Hopefully, these tips will help you market effectively and make your “on the go” business a roaring success.