Nowadays it seems like everyone and their dog offers promo codes for this service or that product. The number of promotional e-mails that fly into inboxes can stack up quickly, leading to an overabundance of e-mails full of special offers and discount codes that can seem overwhelming. Then, when you do want to buy something, it seems that a promotional code is nowhere to be found. You have to spend several minutes before each online shopping trip searching for relevant and active codes to use on your purchase. It can seem like the entire process is not worth the effort.
However, promotional codes can provide customers with beneficial discounts and significant savings on products if used properly. When used in the correct ways, promotional codes live up to their hype and are worth the fuss it takes to find and use them on most products.
The Goal of Promo Codes
Retailers offer promotional codes to customers as a way to bring in new business, pull shoppers into their online stores, and as a way to improve brand loyalty. Customers feel like they receive a better deal with the option to save with free discount codes and are more likely to shop at a store that offers visible discounts. Retailers use this marketing strategy to get customers to commit to purchases. When customers feel like they get a good deal, then they are much more likely to shop at that store again. This benefits customers and the retailer at the same time.
Types of Promo Codes
Promotional codes come in several different forms in the online world.
• Voucher Codes: Vouchers provide shoppers with a code they can enter at checkout for additional discounts on products. These codes often provide additional savings on select products or may offer free shipping or even a free product with purchase. These codes are the most similar to the traditional couponing experience and are often sent through e-mail advertisement campaigns.
• Discount Deals: Discount deals are hosted by third-party sites and allow retailers to build up their customer base by offering unique discounts to customers. Customers can usually find discounts for the entire store, such as a deal to pay $25 for $50 worth of products at the store. These discount deals connect retailers with customers and benefit both sides of the equation.
• Loyalty Points: Loyalty points provide a way for retailers to reward their customers. Customers that shop often at a specific brand can earn rewards points that will offer larger discounts, exclusive deals, pre-sale shopping, and even cashback. This is one of the best ways that retailers can reward loyal customers and help them feel valued.
Benefits of Promo Codes
Promotional codes offer many benefits to customers. The popularity of promo codes means that it is possible to find a promotional code for nearly every online store on any given day. No matter what you are shopping for, you will probably be able to find a discount for at least a few dollars. Promo codes also help you save with every purchase. The steep competition between online retailers means they are constantly trying to outdo each other. This results in greater benefits for customers and bigger discounts on merchandise from clothing to large electronics.
Drawbacks of Promo Codes
If you are not careful, you can fall into the pitfalls of promotional codes. It is hard to resist good deals, even if you are not currently in the market for that item. If you find yourself placing an order for a new product almost every day, then you may be purchasing items that you do not need just because of the enticing discount. Some promotional codes only work when you purchase certain items, such as only working on new merchandise and not the sale merchandise. Receiving hundreds of promotional offers in your mailbox each week can be irritating and time-consuming to delete.
Eliminating the Hassle
It is not difficult to eliminate the hassle of promotional codes. Unsubscribe to all offers except for your favorite brands where you shop often. Look at the discounts each week, but only purchase if the store offers something you actually need. When shopping for anything else online, complete a quick search for a promo code to help you save more on your purchase. Many websites have a list of all current promotional codes for online shopping.