So, you’ve set up your own eCommerce store, and so far it hasn’t met your expectations. You’ve made a few sales, but really, your shop hasn’t had anywhere never the kind of impact you would have liked or expected it to have by now. What do you do? You check out this great list of reasons why your eCommerce operation is underperforming, that’s what!
No One Can Find You
Perhaps the most common reason why an eCommerce operation is likely to underperform or fail is simply that no one can find them. It doesn’t matter how good your website looks, how great your products are or how competitive your prices are, if no one knows you exist, you aren’t going to make much of an impact in the market.
Luckily, reversing your fortunes, if this is your problem, can be as simple as hiring a good SEO company, like the one at ignitedigital, and implementing practices that will boost traffic. This might take some time, but if you stick with it, you will eventually see more traffic coming your way, and your sales should skyrocket as a result.
You Don’t Have Many Payment Options
If you only offer one or two payment options, then you are naturally going to see far fewer sales than a company that allows more. Customers pay in many different ways now; some prefer Paypal; others like to pay with their credit cards; some love Bitcoin, and if you can’t accommodate them all, you’re likely to see a lot of people abandoning their shopping carts before completing their purchases.
Your Site is Soo Slow
If your site is just so slow that it takes twice, even three times as long to buy something from you as it does a competitor, then obviously, few people are going to stick around and complete their purchase with you. We all lead busy lives right now and waiting for an age to make a simple online purchase isn’t something many people have the patience for.
Luckily, you can sort out most problems with slow loading by using a high-quality web host like hostgator, and by minimizing the number of non-essential plugins and scripts your site runs. Keep it clean and clear, and you won’t put potential customers off by running at a snail’s pace.
Your Site Doesn’t Look Legit
A lot of people are understandably wary about handing over their payment details to unknown entities online. They’d rather stick with the likes of Amazon and eBay who they know are legit rather than risk being scammed.
It’s not easy to fight back against this, but one thing that will really help is making your website look as professional as possible, not only in its design but more importantly by clearly showing your business details, purchase policy, contact details on there. This will give the average person more confidence to click and buy.
The bottom line: If your eCommerce site is clean, clear, quick, and well-optimized, any problems you are experiencing will start to fade away. Of course, it takes time for a new business to take off, so you will have to be patient too – spend your time now improving your site rather than worrying about your lack of sales unduly and things will pick up.
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