Mar 9 2017
Running a business is full of ups and downs, but the secret is learning how to deal with the downs and not savoring the ups for too long. When your company is stuck in a rut, you must fix things as quickly as possible.
To do this, you have to identify the cause of your problems. What’s holding your business back? It’s time to look inwards and figure out where you’re going wrong. In this article, we’ve listed three things that could be the cause of your struggles:
Your Business Model
One of the hardest things to admit is that your business model just isn’t working. You spent months, maybe even years, developing this plan for how your business would earn money. Then, when push comes to shove, you got it all wrong. There’s just something about the way you make money that just doesn’t work well. Let me use a fictional scenario as an example here. Imagine a coffee business that wants to offer subscriptions instead of people going into a shop and buying coffee. People can sign up for coffee subscriptions online and get a cup delivered every day. Sounds like a good idea, right? But, the subscription business model just doesn’t work with that business idea. People want to walk into coffee shops and buy a drink whenever they want, it’s not something they want to subscribe for. So, what you need to do is look at your business and try to alter your business model, so it’s more effective and helps you earn more money.
Your Sales Team
You may love them, but your sales team could be the reason your business is being held back. For whatever reason, they’re just not hitting their targets, and you’re losing a lot of leads. More specifically, they’re losing lots of great online leads. To address this problem, you have two options. One; fire your sales team and hire new people. Two; work on improving their sales performance. Naturally, option two is far better and more convenient. How can you improve their performance? Well, you can retrain them and hone their skills, or you can look for enablement solutions for online sales. Either way, will help, and they’re pretty similar ideas. Most importantly, just focus on bringing your sales team to the present and ensuring they use techniques that will work in 2017 rather than outdated ones that just aren’t helping them close any deals.
Your Customer Service
Most of the time, your customer service is what’s holding you back. If your business is providing a lackluster service to your customer, then you can bet everyone will know about it. People will give you bad reviews, and that puts other consumers off your business. So, your customer base starts to dry up, and even your loyal customers begin to leave you. Make sure you always put the customer first and strive to give a stunning service. Otherwise, unhappy customers will be your biggest enemy.
More often than not, the cause of your struggles is one of these three things. Work on fixing them and your business will get out of its rut and be on the way to greatness once more.