If you’re like most insurance agents, you chose your career to help families realize financial independence and security to essentially run your own business in which you set your own hours. Often, the reality is that insurance professionals spend most of their valuable time trying to generate leads and track down appointments.
You must have the ability to generate quality leads and appointments to achieve success in this cut-throat industry. All too often, potential customers aren’t interested in insurance products until they need them. Cold calling and canvassing to find these prospects can be an arduous task if handled alone.
A common mantra of sales managers is, “just get in the door”. Unfortunately, that’s just not enough. Your “entry” is only worthwhile if the prospect is properly qualified. You don’t need to knock on a large volume of doors – you just need to knock on those of interested and qualified prospects.
Insurance telemarketing services are a great way to generate the volume of qualified, face-to-face appointments necessary to make your insurance practice a success. Outsourcing to a third party can help you generate leads at an affordable cost. Offshore appointment setters can call endless lists of contacts, and filter out those who, for whatever reason, just aren’t a good fit for your practice. For instance, if you sell life insurance, your telemarketer can help you generate leads in targeted age demographics. If your area of expertise is health insurance, the call center agent can set appointments for businesses that are interested in investigating new coverage options.
Engaging an offshore call center will allow you to spend minimal time crafting a script (if you don’t already have one) and training the telemarketer. This will allow you to spend your time on higher-value activities – not spending your days leaving repeated voicemails for prospects who might not be interested in your services in the first place.
Once you have developed a script, built or procured a contact list, and contacted a call center, you will be one step closer to enabling your practice to become what you’ve always wanted it to be – a lucrative means of helping consumers achieve financial independence and security.