Hospitality – An Important Part of Your Business.

Using corporate hospitality to entertain your clients is a tried and tested technique; retaining its importance now more than ever. In the current economic climate, the pressure is on to attract new business as well as keeping your existing client list.

Here we give you the rundown on why you should make this a vital part of your business strategy.

Building relationships

Yes, you can build a business relationship in the boardroom, but it’s not always that easy to develop one on a personal level. Treating your existing clients to corporate hospitality, away from the formality of the boardroom, allows you to spend quality time on a personal level. You’ll be surprised how quickly those important business issues resolve.

Showing your clients their true value

Treating your clients to a corporate hospitality event will show them how much you value their business as well as creating loyalty. If you can continue to do this over time, there’ll be more room for the relationship to grow. For example, by choosing seasonal corporate hospitality at Manchester United you can offer specific clients the chance to enjoy the corporate experience at one of the top Premier League football clubs in England throughout the season. Offering your clients multiple opportunities to enjoy corporate hospitality is ideal to cement the relationship over time.

Going the extra yard with new clients

When pitching for new business, it’s important to set yourself apart from the competition. Treating your prospective clients to corporate hospitality at this early stage immediately shows a passion to have them on board with your business. If you can set yourself apart from the competition with a memorable event it is sure to leave a lasting impression.

Networking opportunities

If you’re attending corporate hospitality throughout the season, this will also give you the opportunity to network not only with your important clients but those other businesses present at the event.

Motivational and reward tool

Corporate hospitality doesn’t just play a role in boosting your client portfolio, it’s also an ideal tool to get the most out of your staff by offering incentives for hitting specific targets. If for example, you have a seasonal hospitality package you can pinpoint specific matches in the future and offer them to specific teams within your business if they achieve the targets you set them. If employees are working towards something, there’s always the added incentive to put in the extra hours.