Walmart has the largest client base in the United States for its reasonably priced goods and good services. Most of Walmart’s operations are directed towards the local customer who uses cash to purchase groceries and other items. It is the world’s largest retailer in the US due to the numerous branches in different states and a large clientele.
There have been cases where Walmart’s management and employees have made headline news but that does not dispute the fact that this retailer has succeeded in delivering what customers need. Walmart has expanded its market share to other countries apart from the US. A large part of the US population is made up of the middle class and low-income earners who live on paychecks. People can afford to budget for basic items while in Walmart because every commodity is designed to meet the customer’s needs and income level.
While Walmart is targeting people who use cash to purchase foods, durable and soft goods, it is also making a higher income. This is because many people would rather shop at Walmart than shop at any other place that adds a dollar to the value of foods or durable goods. When a person is shopping at Walmart, he or she will save a lot of money that can be used for other important expenses or emergency cases.
Many retailers raise their operation fees due to changes in the global economy and higher social goals. Walmart remains obstinate to cater to the needs of people who work low-paying jobs or people who have temporary jobs. This figure is a large number of people in the US and others prefer to purchase goods that do not fluctuate in prices. Walmart also cash checks at a constant value of $3.00 which has remained the same for a very long time.
Retailers have always researched customers’ needs and preferences. Walmart does more than mere research by personally contacting customers and getting direct feedback about their goods and services and the prices. Many people prefer the constant prices of goods and the friendly service provided by Walmart’s employees. Walmart expands at a faster rate and many businesses do not know how this happens. Walmart started with a few retail stores in Arkansas. It expanded from there to a world-leading retailer because of its amazing relationship with local customers. This retailer has always understood what customers go through in life and how having low-priced goods attracts more customers in many states.
Businesses always have their target group in mind during business operations. Many people focus on age and income levels which is a good perspective but Walmart has taken an extra step in trying to find out what drives a customer to buy goods in its stores and keep buying these items for many years.
Walmart marketers talk directly to customers and ask for their opinions on prices of goods and customer satisfaction. Walmart provides maximum value to the middle-class population with jobs. Many people in the US do not have bank accounts because their income does not qualify to be stored in a bank.
These people receive their paycheck at the end of the week and Walmart also targets this group. Walmart only deals with collectible funds that will reduce the risks of collecting large debts that cannot be repaid. This retailer has incorporated high technology in its premises to reduce operating costs and no business in the world can make a profit by giving goods free of charge. Walmart’s pricing is low, simple, and transparent creating loyal customers in generations to come.
People always complain about Walmart’s relationship with its supply management and also manufacturers. This is because the retailer has customer satisfaction as its original priority and making a customer want to come back for more goods is what brings profit to all the stores. Walmart uses ECM software that simplifies and automates workflow. This is a faster service delivery is the best in a store that has millions of loyal customers.